January 20, 2020
I’d like to take a minute and tell a short story of how this brand came about and what the mission and goals are of Strong Armour.
I am a hobbyist hard enduro rider and just like most of you out there, not being backed by a sponsor with super deep pockets, I am forced to use a number of guards and protection to prevent my precious bike and exhaust system from getting bashed up by all the rocks I so enjoy trying to navigate in attempted Graham Jarvis fashion. Despite failing at trying to mimic Jarvis, I also often fail at keeping my bike in one piece while doing so. This is a problem I have been grappling with for the last couple of years. At the same time, I’ve been toying with the idea of designing protection for my bike which actually works and is lightweight at the same time. Having well over 10 years of experience in advanced composites, I believed I could make this happen.
Fast forward to Snow & Rock enduro 2019, I finally made the decision to go ahead and start designing guards keeping three design constraints in mind:
1. Functionality: Strong Armour Guards strive to actually pull off the task of protecting your expensive bike and it’s parts. From all the guards that are currently on the market, few do a great job at what they are meant to do – protect the bike from damage. Now, while I realise that a blow to your header pipe by a rock while cruising along at 100 kms would be fatal to the pipe no matter what kind of protection you have, I believe one could get to a place where most normal knocks won’t damage your pricey pipe at all. This will be the first design constraint for Strong Armour Guards, guards which do the things enduro bike owners wish they did.
2. Light weight: Using the latest manufacturing and material technologies, Strong Armour Guards will be as light weight as they possibly can be while still achieving the other two design constraints. No-one wants too much extra weight on their nimble bikes.
3. Aesthetics: Strong armour Guards will be as pleasing to look at as your bike was the day it rolled off the showroom floor. Not being one for simple functionality alone, I will make damn sure Strong products are sexy.
In the coming products, you will see these three design aspects come through. My goal is to provide something that is not available on the market. Something that does a great job, and does it in style.
This company is proudly South African and everything will be manufactured locally to support local.
If this sounds like something you have been craving, get behind this brand and give us your support. The more support the brand gets, the more products will be developed and the quicker they will become available! You can do this by spreading the news with your bike buddies, pre-ordering our initial products or simply following along with us on this journey and possibly being a future Strong Armour Guard customer!
– Allan, founder of Strong Armour